Name & brand design

2022

Patricia Heym-Mourier is a talented fashion designer based in Paris. She makes unique pieces of clothing inspired by the Asian traditionnal apparel : kimono (Japan), qipao (China) and hanboks (South Korea). Her coats are made from very precious fabrics, collected by her grandfather and stocked in her family house. She was looking for a name, and a brand visual identity to launch her "maison de couture". 

We came up with the name of her grandfather, Heym, as a perfect tribute to her origins and a very elegant name. Patricia's work is also inspired by a strong philosophy, based on a positive state of mind regarding clothing. We designed the logo, the brand story, the website and print assets.